As per this story from The CapTable, Google’s News Showcase offers Indian publishers $25 million annually.
Google controls between 70-90% of web traffic to news sites.
It generates at least a third of digital advertising revenue for the top news producers.
Google India’s annual revenues crossed $5 billion in 2023.$80-100 million of this came from advertising revenues from news publishers.
Does this mean that total digital ad revenues of Indian news publishers is not more than $300 million?