As per this story from The CapTable, Google’s News Showcase offers Indian publishers $25 million annually. Google controls between 70-90% of web traffic to news sites. It generates at least a third of digital advertising...
Category - Adtech
This Martech Series article talks about digital advertising’s challenges and areas of growth in 2021. The key points in the article are: Mobile first-future is already here The most sought-after content is video CTV...